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  • info@theapexdetailing.ca
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Privacy Policy

Last updated: April 2026

Apex Detailing ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains what personal information we collect, how we use it, and your rights regarding that information. We operate in compliance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).

1. Information We Collect

We collect personal information only when you voluntarily provide it to us, typically when:

  • You submit a quote request or contact form on our website
  • You contact us by text, phone, or email
  • You book a service with us

The information we may collect includes:

  • Your name
  • Phone number
  • Email address
  • Home or service address
  • Vehicle information (make, model, year, condition)
  • Photos of your vehicle that you send us for quoting purposes

2. How We Use Your Information

We use the information you provide solely to:

  • Respond to your quote requests and inquiries
  • Schedule and confirm your appointments
  • Deliver the services you have booked
  • Send appointment reminders or follow-up communications related to your service
  • Improve our services based on customer feedback

We do not use your information for unsolicited marketing, and we do not sell, rent, or share your personal information with third parties for their marketing purposes.

3. Analytics & Website Data

Our website uses Google Analytics (via Google Tag Manager / gtag.js) to collect anonymized data about website visits, including pages viewed, time on site, and general geographic location. This data does not identify you personally and is used only to understand how visitors use our site so we can improve it.

Google Analytics may set cookies in your browser. You can opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on.

4. Google Ads

We use Google Ads to advertise our services. Google may use cookies to show our ads to users who have previously visited our website. You can manage your ad preferences through Google's Ad Settings.

5. Data Retention

We retain your personal information only as long as necessary to provide our services and meet our legal obligations. Customer records (booking history, contact details) are retained for a reasonable period to support repeat bookings and warranty-related communications. You may request deletion of your information at any time.

6. Data Security

We take reasonable precautions to protect your personal information from unauthorized access, use, or disclosure. Customer information is stored securely and accessed only by authorized personnel involved in delivering your service.

Communication by text message and email carries inherent risks. While we use reasonable care, we cannot guarantee the absolute security of information transmitted by these means.

7. Your Rights

Under PIPEDA, you have the right to:

  • Know what personal information we hold about you
  • Request access to your personal information
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Withdraw consent to our use of your information (subject to legal or contractual restrictions)

To exercise any of these rights, contact us using the information below.

8. Third-Party Links

Our website may contain links to external sites (such as Google, Facebook, and Instagram). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies separately.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The most current version will always be available at this URL. Continued use of our services after changes are posted constitutes acceptance of the updated policy.

10. Contact

For any privacy-related questions or requests, contact us at:

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